More precisely, all GA data--every single item--is assembled and packed into the < em > 请求 URL 的查询字符串 (everything after the '?'). But in order for that data to go from the client (where it is created) to the GA server (where it is logged and aggregated) there must be an HTTP Request, so the ga.js (google analytics script that's downloaded, unless it's cached, by the client, as a result of a function called when the page loads) directs the client to assemble all of the analytics data--e.g., cookies, location bar, request headers, etc.--concatenate it into a single string and append it as a query string to a URL (* http://www.google-analytics.com/__utm.gif* ?) and that becomes the 请求 URL.