IIS Express will generate a certificate for you (you'll be prompted for it, etc.). Note that depending on configuration the site may still automatically start with the URL rather than the SSL URL. You can see the SSL URL - note the port number and replace it in your browser address bar, you should be able to get in and test.
From there you can right click on your project, click property pages, then start options and assign the start URL - put the new https with the new port (usually 44301 - notice the similarity to port 443) and your project will start correctly from then on.
This question is really old, but I came across this page when I was looking for the easiest and quickest way to do this. Using Webpack is much simpler: