If you want to emulate the behavior of an editor like Notepad, you might want to turn on visual line mode. While setting word-wrap will cause line wrapping at word boundaries, any action you take on a line (e.g., moving up/down or killing) will still respect the newline character. Visual line mode will treat each display line as though it had a newline at the end.
I discovered longlines-mode only recently (I think I was spelunking through the Emacs Info documentation). It wraps as you would expect in other UI editors' word-wrap feature. It's especially useful when I'm reading or writing free text with no newlines (a la Microsoft Word) without the ugly mid-word wrapping that happens when you use M-x toggle-word-wrap.