It's certainly valid to use single quotes (HTML 4.01, section 3.2.2). I haven't noticed such a trend, but perhaps there's some framework that powers web sites you've visited that happens to quote using single quotes.

I find using single quotes is handy when dynamically generating HTML using a programming language that uses double quote string literals.

e.g.

String.Format("<a href='{0}'>{1}</a>", Url, Desc)

When using PHP to generate HTML it can be easier to do something like:

$html = "<img src='$url' />";

than concatenating a string with a variable with a string, as PHP parses variables in double-quoted strings.

What's against single quotes?

You can have single/double quotes all over your html code without any problem, as long as you keep the same quoting style inside a current tags ( many browser won't complain even about this, and validation just want that if you start with a quote, end with the same, inside the same propriety )

Free support to random quoting styles!!! (yay ;D )

It's easier when you want to embed double quotes.

In ASP.NET, it's easier to use single quotes if you're using 数据绑定表达式 in attributes:

<asp:TextBox runat="server" Text='<%# Bind("Name") %>' />

Someone may use it in PHP to avoid escaping " if they're using double quoted string to parse variables within it, or to avoid using string concatenation operator.

Example:

echo "<input type='text' value='$data'/>";

instead of

echo "<input type=\"text\" value=\"$data\" />";

or

echo '<input type="text" value="' . $data . '" />';

Nowadays I always stick to using double quotes for HTML and single quotes for Javascript.

Single quotes are perfectly legal in (X)HTML. Using a backslash to escape them, on the other hand, isn't. <img src='http://widget-site-example.com/ross.jpg' alt='Ross\'s Widget' /> is an image with the alt text "Ross\", and empty s and Widget/Widget' attributes. The correct way of escaping an apostrophe in HTML is '.

In PHP, echo takes multiples parameters. So, if one would like to omit the concatenation operator, they could done something like and still use double quotes :

echo '<input type="text" value="', $data, '" />';

Single quotes generate a cleaner page with less clutter. You shouldn't be escaping them in HTML strings and it's your choice which to use... my preference is single quotes normally and if I need to include a single quote in the string (e.g. as delimiters for a string inside the string), I use double quotes for one & single for the other.

I know this is an old thread, but still very much relevant.

If you want control over quotes in your generated HTML, you can use the sprintf() function in PHP (and similar calls available in many other languages):

$html = sprintf('<a href="%s">%s</a>', $url, $text);

Using sprintf() allows the format string to be easily modifiable by retrieving it from a database or configuration file, or via translation mechanisms.

It is very readable, and allows either double or single quotes in the generated HTML, with very little change and never any escaping:

$html = sprintf("<a href='%s'>%s</a>", $url, $text);

Why not save pressing the SHIFT Key. One less keystroke for the same milage.

You should avoid quotes altogether.

In your example only one quoted attribute actually needed quotes.

<!-- best form -->
<a href=http://widget-site-example.com/example.html>
<img src=http://widget-site-example.com/ross.jpg alt='Ross&#39;s Widget' />
</a>

If you do use quotes, there is no hard and fast rule, but I've seen most commonly single quotes, with double quotes on the inside if necessary.

Using double quotes won't pass some validators.

If you want to the html to be valid html4 or xhtml then both single-quotes or double-quotes will work for attributes. HTML4 can be validated here: https://validator.w3.org/

If you are supporting only modern browsers (ie10 and higher) then you can use the html5 syntax which allows single quotes, double quotes, and no quotes (as long as there are no special characters in the attributes' value). HTML5 can be validated here: https://validator.w3.org/nu

Another case where you may want to use single quotes: Storing JSON data in data attributes:

<tr data-info='{"test":true}'></tr>

JSON object keys must be in double quotes, so the attribute itself cannot.

Let's settle this argument for good

1. Double quotes are OK
2. Single quotes are OK
3. No quotes are OK, as long as you don't have one of these characters:
   • space (obviously)
   • "<" or ">" (makes sense)
   • equal sign (not sure why but ok)
   • any kind of quote: double, single, backtick (again, makes sense)

Funny how some people, even today, stick to the "double quote only" standard which was never really a standard but a convention. Also, if your language has apostrophes as a natural element (English, anyone?) it's more convenient, but in my opinion, increasing the complexity of PHP string compositions is way too high a price to pay for this.