[autorun]
ICON=AUTORUN\MINCRAFTLOGO.ICO
standard icon redirect here .ico is an image file within a .dll file within a .exe file. So the image seen on the .exe file is the minecraft logo. This is in a file called autorun.inf. Second example
[discstarter]
startpage=Autostart\Disk1.html
uselanguagestartpage=1
windowcaption=Solid Edge
licensee=Siemens PLM Software
productguid=05B227DF-DB00-4934-B3C8-40B7D8FAA54A
singleinstance=1
hidesplashscreen=1
noscrollbars=0
showstatusbar=1
splashscreentime=0
windowwidth=750
windowheight=775
buttondir=Autostart
toolbarcolor=16777215
toolbar=goback,goforward,gohome,print,exit
[autorun]
open=autostart.exe
icon=Autostart\ENGINE.ICO